The role of the safe in a digital world
Online banking, Bitcoin, e‑commerce: the era of digitalisation has also brought revolutionary changes to the way we handle money and valuables. How does the safe fit into this picture?
Digital innovations and technological progress characterise our daily lives. Today, it is a matter of course to conduct banking transactions online, carry out commercial transactions at the click of a button and use virtual currencies. In times of digitalisation, the heavy and bulky safe in your home or business premises seems like a relic from the old days. But that is deceptive.
This has a lot to do with the things that are usually stored in safes. Whether gold, jewellery, watches, works of art or other valuables: such material assets are not only symbols of memories and traditions, but also a stable form of investment.
Protection in uncertain times, but also in safe times
Economic and banking crises, stock market crashes and the volatility of virtual currencies such as Bitcoin make it clear that financial security cannot be taken for granted. The growing threat of cybercrime and the possibility of rising inflation are creating additional uncertainty — and raising serious questions about how to protect your own assets.
Those who want to arm themselves against these uncertain developments often invest in crisis-proof assets such as gold, jewellery, watches and other valuable goods. However, protecting these assets requires more than just hiding them in a cupboard.
Control and privacy
Regardless of whether you invest in digital or analogue assets: In both cases, you need to address the question of who you want to share your data with and, consequently, who you trust. Another important point to consider is the immediate availability of your assets in the event of a crisis of any kind. For example, if you opt for a bank safe deposit box or a compartment in a high-security warehouse as a security solution, on the one hand various, sometimes unknown stakeholders are involved and on the other hand you are separated from your most important possessions by a physical distance. For many people, this is a decisive reason why they decide against this form of secure storage, even though it also has some advantages. For example, you often incur lower costs compared to other alternatives — at least in the short term.
Safes remain relevant
Another high-quality security solution that offers the highest level of protection and also allows you to keep your property completely private is a reliable and secure premium safe. You — and only you — will always have access and complete control. The demand for safes in recent years shows that the need for security within your own four walls is constantly increasing. “Anyone who wants to store physical valuables securely still relies on safes,” says Markus Wirth, owner and CEO of internationally active WALDIS Tresore from Rümlang in Zurich. “And the importance of secure investments has increased significantly in recent years in particular.”
The fact that safes that are attacked during burglaries are actually broken into is mainly due to poor quality. “Cheap models or even those from the DIY store are basically just better sheet metal cabinets,” Wirth points out. “They can only inadequately fulfil the security requirements — so it’s easy for burglars to break in. If you want to protect your valuables in the best possible way, you shouldn’t make any compromises when choosing a safe.”
Trust in the provider is a basic requirement in security matters. Equally important for a purchase of this importance is competent and comprehensive advice. Last but not least, buying a safe is also an investment. And one that you only want to make once.
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